The KW Wealth Community

The KW Wealth community operates with a family office mindset, the kind of model traditionally reserved for families with net worths of $100 million or more. Instead of limiting that level of expertise to the ultra-wealthy, KW Wealth brings it to agents across Keller Williams.

This means access to top professionals across every pillar of wealth building: investment strategy, estate planning, tax optimization, entity structure and asset protection, financial management, life insurance, and more...

Factum Financial serves as the exclusive educational partner for the financial management and life insurance pillars, equipping agents with tools to take control of their money and build lasting wealth.

This initiative, led by Gary Keller and Brett Tanner, goes beyond having the largest real estate company in the world. The vision is to create the highest sales volume and the wealthiest agents on average across the industry.

The Tough Money Experience

The Tough Money Experience is designed to help real estate professionals create a clear roadmap for building strong financial management, long-term stability, and lasting wealth.

Despite earning strong commissions, many agents still experience financial pressure due to inconsistent cash flow, weak savings habits, or poor access to liquidity.

This experience fixes that by guiding agents through the Tough Money Workbook and a structured step-by-step process that brings clarity and confidence to how they manage money.

The 5 Questions

At the core of this experience are the five most important financial questions

every agent should be able to answer:

1. Do you know how much you should be EARNING in passive income to live the life you have always wanted?

2. Do you know how much you should be SAVING to achieve your passive income goal?

3. Do you know how much you should be HOLDING in cash reserves to guarantee your

protection and opportunities when events happen?

4. Do you know if the current environment where you hold your money is MAXIMIZING THE BENEFITS you deserve?

5. How would you rate your current MONEY MANAGEMENT HABITS?

Most agents don’t have clear answers to these questions. That’s why the Tough Money

Experience is a must-attend event.

What KW Agents Are Saying...

Want to Bring a Tough Money Experience to Your Community?

Choose the Experience that Fits Your Group

Option 1: 90-Minute Online Webinar

A perfect “warm-up” session to introduce your people to our curriculum.

Option 2: Half-Day In-Person Seminar (4 hours)

Our most popular and highly requested session.

*Minimum of 30 attendees required

What’s Included?

100% Free

We fly out to teach in person (or teach online) at no cost!

We provide all marketing materials:

• Custom registration page

• Email templates and phone scripts

• Social media graphics

• Flyer to post or hand out

• Recommended outreach cadence

All you need to do is use our provided marketing materials, follow the outreach plan, get

your people there, and have a venue ready for us to show up and teach.

If you’re ready to bring the Tough Money Experience to your community, book a call!